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Copywriting

Value-oriented content is a great tool for maintaining a relationship with a customer. Copywriting is simply communication with a customer through a language and style close to him. So what is copywriting? We'll explain it to you with an example.



Imagine that you are going to buy a vacuum cleaner with your family. You can't buy a vacuum cleaner with:


  • 176W suction power, 
  • 3.5L dust bag volume 
  • with a weight of 7.6 kg  
  • with a maximum noise of 56 dB

 

What you really need is a vacuum cleaner that:


  • won't wake up your sleeping child in the next room 
  • you won't have to empty it every week 
  • vacuums the most stubborn dust
  • you won't lose your lower back when you pull it out of the closet


But do you understand? You can find such texts from posts on Facebook, Instagram and other social networks, to websites or leaflets and banners. There is not always room for the standard side of the text. Copywriting makes the most of every word.


We know how to write texts that will appeal to your clients, whether you have a toy store, a luxury hotel or a sports store. Each group of customers needs a special approach. Our copywriters don't let their tongues wander, but they aim purposefully at the audience that will read it. Have you read this far? We have no doubt that you will read other services as well!